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Saudi Tadawul Group Launches the “STG App” to Drive Digital Transformation in the Kingdom’s Capital Markets

Saudi Tadawul Group Launches the “STG App” to Drive Digital Transformation in the Kingdom’s Capital Markets
Saudi Tadawul Group Launches the “STG App” to Drive Digital Transformation in the Kingdom’s Capital Markets

Saudi Tadawul Group has announced the launch of the STG App, a new digital platform that marks a significant milestone in the digital transformation of the Saudi Capital Market.

The STG App offers a seamless, feature-rich experience designed to empower market participants with instant access to a wide range of market services and data.

Through the app, users can stay updated with instant market news, access up-to-date market data, create customized watchlists, and efficiently monitor their investment portfolios, all of which contributes to an enhanced user experience and enables more informed investment decisions.

The STG App’s key features include:

Unified View of Investment Portfolios and Upcoming Dividends – Will enable users to monitor all their active portfolios through one unified platform.
Market News and Issuer Announcements – Provides users with updated market news and issuers’ announcements.
Personalized Watchlists –Allow users to develop customized watchlists to track companies and monitor their performance.
Market Calendar – Enables users to keep track of all upcoming IPOs, dividends, corporate actions, assembly meetings, and board of directors’ sessions.
Real-time Notifications – Provides users with instant alerts on key market news and announcements.
Nayef Al Athel, Group Chief Sales and Marketing Officer, commented on this occasion: “The launch of the STG App represents a significant milestone in our journey to enhance user experience and market accessibility. By providing a unified, user-friendly, and feature-rich platform, we are empowering market participants to engage with the market with greater ease and efficiency. This initiative is part of our ongoing efforts to drive innovation, efficiency, and market accessibility across our ecosystem while reinforcing Saudi Arabia’s position as a leading hub for financial services and technology.”

With the STG App, STG strengthens its leadership in digital market services for the Saudi capital market in alignment with its strategy and commitment to delivering an exceptional experience for all market participants. The launch also solidifying the Kingdom’s status as a regional fintech hub and advancing the development of the capital market by enhancing transparency, efficiency, and innovation.

The STG App is now available for download on the App Store [link] and the Google Play Store [link]. Registration is available through Nafath, ensuring a secure and streamlined onboarding experience for all users.

Fuze raises $12 million from Galaxy and e& Capital to scale its Digital Assets infrastructure across MENA and Turkey

Fuze raises $12 million from Galaxy and e& Capital to scale its Digital Assets infrastructure across MENA and Turkey
Fuze raises $12 million from Galaxy and e& Capital to scale its Digital Assets infrastructure across MENA and Turkey

Fuze, the Middle East and Turkey’s fastest growing digital assets infrastructure firm, today announced the successful completion of a $12.2 million Series A funding round led by Galaxy (TSX: GLXY), a global leader in digital assets and data center infrastructure, and e& capital, the venture capital and investment arm of global technology group e& (ADX: EAND).

Fuze provides Digital Assets-as-a-Service infrastructure enabling financial institutions and businesses across MENA and Turkey to offer regulated digital assets to their clients, as well as an Over-The-Counter (OTC) trading desk. In addition, Fuze has now launched a full suite of stablecoin infrastructure products and recently announced its expansion, through FuzePay, into payments.

The Series A investment will fuel Fuze’s regional and international expansion, accelerate product innovation and compliance, and support top-tier hiring.

Mo Ali Yusuf, CEO and Co-Founder at Fuze, stated, “Strategically, Galaxy’s comprehensive digital asset capabilities and e&’s unparalleled network will fast-track our mission to enable any bank, fintech or traditional business to seamlessly integrate digital assets and accelerate regional digital asset adoption. We are seeing a huge surge in demand and we believe that in the next 12 months, every financial institution and business will leverage some type of crypto or stablecoin capability.”

Leon Marshall, CEO of Galaxy Europe, added, “We are thrilled to partner with Fuze and lead this Series A round. The Middle East is poised to become a major hub for innovation, with the UAE demonstrating a willingness to develop comprehensive regulatory frameworks for digital assets and Fuze rapidly advancing its digital assets infrastructure.”

Fuze has been championed from the beginning by Further Ventures, an ADQ-backed venture builder and investment firm.

Mohamed Hamdy, Managing Partner at Further Ventures said, “This fundraising round marks an important milestone for Fuze, a company that Further Ventures backed since inception. We’re proud to welcome leading global investors – including Galaxy, e& Capital, and others – to join us on this journey. We believe Fuze is poised to become a dominant force in enabling digital asset businesses around the world.”

Harrison Lung, Group Chief Strategy Officer e&, said “With our investment in Fuze, we’re excited to align with a team that’s setting the benchmark for what a future-ready, regulated digital asset ecosystem can look like. There’s a natural synergy between Fuze and our fintech portfolio, from e& money to Wio and Careem Pay. And this investment is about backing bold companies who understand the long game, building digital assets infrastructure to supercharge the next wave of financial services innovation.”

Since launching in 2023, Fuze has worked closely with global regulators to ensure compliant digital asset services and partnered with leading financial institutions. In the last year, the business has processed over $2 billion in total digital assets volume through their Digital-Assets-as-a-Service platform, stablecoin infrastructure, and OTC.

Arqaam Capital to Convene Leading Investors and CEOs at 12th Annual MENA Investor Conference in Abu Dhabi

Arqaam Capital to Convene Leading Investors and CEOs at 12th Annual MENA Investor Conference in Abu Dhabi
Arqaam Capital to Convene Leading Investors and CEOs at 12th Annual MENA Investor Conference in Abu Dhabi

Arqaam Capital, a leading MENA-focused investment banking institution, is pleased to announce that it will host its 12th Annual MENA Investor Conference from 19–20 May 2025 at the Four Seasons Hotel Abu Dhabi, in partnership with Abu Dhabi Stock Exchange (ADX). The conference will bring together over 500 senior executives, global investors, policymakers, and leading economists to discuss the emerging opportunities and challenges shaping the future of the region’s capital markets. The conference is expected to see participation from institutions managing over USD 1 trillion in assets, reaffirming the region’s growing significance in global investment strategies.

“As the global macroeconomic landscape continues to evolve, the depth, resilience, and innovation of MENA’s capital markets have never been more important,” said Riad Meliti, CEO of Arqaam Capital. “The 12th Annual MENA Investor Conference will address the macroeconomic shifts impacting investment flows, the role of Abu Dhabi’s leadership in AI-driven industrial expansion, the booming MENA IPO markets and the transformation of sectors such as real estate, financial services, and venture capital. Record levels of bond and sukuk issuance, a surging IPO pipeline, and growing liquidity provision activities all point to a maturing, globally connected investment landscape. Arqaam Capital is proud to provide a platform for strategic dialogue and collaboration, connecting global investors to the opportunities shaping the future of the region’s economies, while delivering liquidity solutions, market insights, and corporate access across the UAE, Saudi Arabia, Oman, and the broader GCC.”

Held under the theme “From Vision to Value Creation: Navigating MENA’s Market Transformation,” the two-day event will explore the most critical trends influencing regional investment strategies. Topics will include the Abu Dhabi Vision and its long-term diversification agenda, a GCC macroeconomic update amid shifting global trade policies, the expansion of AI and data centers as catalysts for industrial and energy market growth, and the future of the regional IPO pipeline. Additional sessions will address rising interest rates and fintech innovation within the financial sector, the role of real estate investment vehicles and REIT reforms, venture capital trends in MENA, and new strategies for strengthening market confidence through sell-side research, liquidity provision, and strategic investor relations. The conference will also record activity across the region’s debt and equity markets, with GCC bond and sukuk issuance reaching nearly $150 billion and IPOs raising over $13 billion in 2024, driven by strong investor appetite, market sophistication, and economic diversification initiatives.

The conference will feature prominent speakers including Abdalla Al Nuaimi, CEO of Abu Dhabi Stock Exchange (ADX), Klaus Froelich, CIO at ADNOC Group; Youssef Salem, CFO of ADNOC Drilling; Paul Gamble, Senior Director of the Sovereign Group at Fitch Ratings; Mr. Fayez Ibbini, Founder and CEO of Alpha Data; Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company; Saif Al Hamhami, CEO of Abraj Energy Services; and Haitham Al Salmi, CEO of Muscat Stock Exchange. Senior executives from MSCI, leading financial advisory firms, and GCC-listed corporates will also participate, offering unique perspectives on market development and investor engagement.

In addition to plenary sessions and panel discussions, the conference will feature private lunches, issuer workshops, and corporate access meetings, enabling deeper dialogue between investors and management teams from across the region’s leading corporates.

Mawani and Sultan Logistics Signed a Contract to Establish a Logistics Park with Investment of up to SAR 200 Million at King Abdulaziz Port in Dammam

Mawani and Sultan Logistics Signed a Contract to Establish a Logistics Park with Investment of up to SAR 200 Million at King Abdulaziz Port in Dammam
Mawani and Sultan Logistics Signed a Contract to Establish a Logistics Park with Investment of up to SAR 200 Million at King Abdulaziz Port in Dammam

The Saudi Ports Authority (Mawani) and Sultan Logistics have signed a contract to establish a logistics park at King Abdulaziz Port in Dammam, with an investment of up to SAR 200 million. The new park will span an area of 197,000 square meters, aiming to enhance the port’s competitiveness, increase its operational efficiency, and elevate the level of logistics services provided.

The contract was signed by the Acting President of the Saudi Ports Authority, Mr. Mazen bin Ahmed Al-Turki, and the Chairman of Sultan Logistics, Mr. Ali Sultan Al-Qahtani, in the presence of several officials.

This logistics park is part of Mawani’s initiatives aligned with the objectives of the National Transport and Logistics Strategy, which seeks to establish logistics parks inside and outside the Kingdom’s ports. The initiative aims to solidify Saudi Arabia’s standing as a global logistics hub, provide high-efficiency logistics services, drive national development, and support the Kingdom’s economic and social ambitions in line with Saudi Vision 2030.

The logistics park will feature warehouses covering 35,000 square meters, administrative offices, and a yard dedicated to the storage and maintenance of dry and refrigerated containers. It will also include a re-export area, contributing to enhancing the level of logistics services and supporting commercial movement with high operational capabilities.

The new logistics park will strengthen the competitive advantage of King Abdulaziz Port by offering specialized logistics services, increasing private sector participation in economic development, and promoting economic diversification.

It is worth noting that 2024 witnessed the launch, cornerstone laying, and inauguration of eight logistics parks and centers, with a total private sector investment of nearly SAR 2.9 billion. These investments are part of the broader development of over 20 logistics centers under Mawani’s supervision across Saudi ports, with total investments exceeding SAR 10 billion. Among the highlights was the inauguration of Maersk’s largest global logistics investment at Jeddah Islamic Port, valued at SAR 1.3 billion and covering 225,000 square meters.

Big 5 Egypt Impact Awards 2025 unveils 93 finalists, highlighting sustainability, innovation and leadership

Big 5 Egypt Impact Awards 2025 unveils 93 finalists, highlighting sustainability, innovation and leadership
Big 5 Egypt Impact Awards 2025 unveils 93 finalists, highlighting sustainability, innovation and leadership
  • 93 finalists across 18 categories to compete at the annual awards programme celebrating innovation, sustainable construction, leadership and infrastructure excellence in Egypt’s built environment
  • New award, Impact Leadership Team of the Year celebrates senior management teams driving impact for their businesses and the industry
  • Awards ceremony to be held on 18 June 2025 at the Dusit Thani Lakeview Cairo, Egypt

The excitement builds as the finalists for the 5th edition of Big 5 Egypt Impact Awards are announced, spotlighting outstanding achievements and transformational impact across Egypt’s construction industry. Held alongside Big 5 Construct Egypt and organized by dmg events, the awards celebrate the companies, projects, initiatives, individuals and teams redefining industry standards and pushing boundaries in design, contracting, engineering, facilities management, infrastructure and sustainability.

“Big 5 Egypt Impact Awards continue to spotlight the exceptional calibre of talent, innovation and resilience within Egypt’s construction ecosystem. With 74% of this year’s finalists being new entrants, it’s clear that fresh thinking and emerging players are increasingly shaping the future of the built environment, from sustainable initiatives to progressive infrastructure and visionary leadership,” said Josine Heijmans, Senior Vice President – Construction at dmg events.

Taking place on 18 June 2025 at the Dusit Thani Lakeview in Cairo, the awards will honour winners across 18 diverse categories, including the newly introduced Impact Leadership Team of the Year, which recognizes the power of collaboration and strategic thinking behind Egypt’s most transformative businesses. Finalists in this category include Engineering Consultants Group (ECG), Maadi Engineering and Contracting Company, Smart Vision and The Arab Contractors Company (Osman Ahmed Osman & Co.), whose internal collaboration continues to shape Egypt’s construction narrative.

A total number of 93 finalists have been shortlisted for their notable contributions in reshaping the future of Egypt’s construction sector. New entrants to the awards programme this year include Administrative Capital for Urban Development (ACUD), TAQA Arabia, Galala University, Sabbour Consulting and CBRE Excellerate, among others, signalling the growing participation from both the public and private sectors.

Among this year’s standout contenders are some of Egypt’s most impactful developments, including the Taha Hussein Bridge, South of Valley Development Project (Toshka), Egypt’s pioneering and largest solar-powered desalination plant, the Greater Cairo Monorail and the New Magdi Yacoub Global Heart Centre.

One of the categories, the Conservation & Heritage Initiative of the Year recognizes projects that preserve and celebrate Egypt’s rich cultural legacy. This year’s finalists include Hassan Allam Construction for the restoration of Al Salamlek Palace, Galala University for their Bazar Abbas project, NeuroArch for the redesign of the Goethe-Institut German Cultural Center in Alexandria and The Arab Contractors Company (Osman Ahmed Osman & Co.) for the Renovation and Development of Sayyida Zainab Mosque project.

With Egypt’s growing commitment to environmental responsibility and forward-thinking construction practices, the Sustainable Initiative of the Year shines a spotlight on the Housing and Building National Research Center’s Green Social Housing Initiative, which promotes energy efficiency and affordability; PARAGON Developments’ PARAGON.1, a commercial space designed to minimize environmental impact through smart architecture and materials; Schneider Electric  for El-Menofeya Community Development; TAQA Arabia’s Egypt’s Pioneering and Largest Solar-Powered Desalination Plant; The Arab Contractors for Facility Management’s (ACFM) Egyptian Health Sector Sustainability Initiative in Sinai; AMEA Power’s Renovation of the Al Azhar Girls Institute; EDGE Advanced Certification for YANMU East Warehouse, which is the  first EDGE Advanced Certified Warehouse in Egypt by Hassan Allam Holding.

Big 5 Egypt Impact Awards continues to maintain its prestige through a rigorous, independent evaluation process conducted by an independent, international panel of industry experts including senior government officials, academic leaders and executives from international construction institutions, ensuring each entry is assessed on merit and excellence.

Commenting on this year’s awards, Eng. Ahmed Mohamed Soliman, Member of Board of Directors for Egyptian Engineers Syndicate, Deputy for Scientific Research, Council of Economic Unit and Big 5 Egypt Impact Awards’ judge, said: “Through Big 5 Egypt Impact Awards, we celebrate the trailblazers who are transforming Egypt’s construction industry. It’s a privilege to serve as a judge and experience firsthand the remarkable contributions of these individuals, projects and initiatives have on the sector, especially when advancing digital transformation, sustainable construction and infrastructure becomes increasingly critical but a top-most priority for Egypt’s built environment.”

The full list of finalists is now live and available to view on the official website: https://www.big5constructegypt.com/big-5-egypt-impact-awards/#finalists

GLOBAL WOMEN IN PR MENA WELCOMES LYNN AL KHATIB AS NEW BOARD MEMBER, AS IT CELEBRATES 100 MEMBER MILESTONE

GLOBAL WOMEN IN PR MENA WELCOMES LYNN AL KHATIB AS NEW BOARD MEMBER, AS IT CELEBRATES 100 MEMBER MILESTONE
GLOBAL WOMEN IN PR MENA WELCOMES LYNN AL KHATIB AS NEW BOARD MEMBER, AS IT CELEBRATES 100 MEMBER MILESTONE

Global Women in PR (GWPR) MENA is proud to announce the appointment of Lynn Al Khatib, Vice President, Communications of Chalhoub Group, as its new board member.

Lynn is a seasoned communications professional with more than 15 years of experience in the field. Throughout her career, Lynn has demonstrated a strong focus on empowering women within the communications industry.

“As someone committed to advancing women’s leadership in PR, I’m honored to join the board of Global Women in PR MENA and support its powerful regional mission to empower and elevate women across the communications industry.

“Today, communications plays an ever more critical role in shaping brands, organizations, and thought leaders — and as professionals, whether in-house or at agencies, we must continue evolving to deliver true value. In a world where corporate career growth is becoming more limited and traditional measures of success increasingly blurred, I look forward to contributing to both women and the industry through this incredible board of inspiring leaders.” said Lynn Al Khatib.

Her appointment comes at a time of rapid growth for GWPR MENA, which now celebrates 100 members — a testament to its ongoing commitment to advancing female leadership in the region’s communications industry.

Loretta Ahmed, GWPR MENA Chair and Founder and CEO of Houbara Communications, commented, “We are delighted to welcome Lynn Al Khatib, Vice President Communications at Chalhoub Group, to the board of Global Women in PR MENA. As we continue championing gender parity at the highest levels of the industry, Lynn’s voice and perspective will play an important role in driving meaningful progress.”

GWPR is a global not-for-profit network that champions and connects senior women in communications. Its MENA chapter provides a collaborative platform to tackle key industry challenges and drive tangible impact. Through practical initiatives, GWPR MENA empowers women to lead change, shape the future of the profession, and thrive in an ever-evolving landscape.

The GWPR MENA board is made up of six accomplished women from across the communications spectrum — agency, in-house, and consultancy — each bringing a wealth of experience and a shared passion for empowering women in the industry.

Together, they reflect the diversity and strength of the MENA region’s communications landscape and are united in their commitment to championing gender parity, fostering leadership, and driving long-term, positive change.

Board members include:

  • Loretta Ahmed, Founder and CEO, Houbara Communications – Chair
  • Louise Jacobson, Managing Director, Brazen MENA –  Board Member
  • Naamat Baradhy, Regional Communication Advisor, First Abu Dhabi Bank – Board Member
  • Radwa Allabban, Founder and Managing Director, Place Communications – Board Member
  • Purti Simon, Vice President, Teneo – Board Member
  • Lynn Al Khatib, Vice President, Communications, Chalhoub Group – Board Member

GWPR MENA welcomes women in senior leadership roles across agency, in-house, and consultancy environments with 10+ years of experience. Members gain access to exclusive career-building resources, including global networking, mentorship, thought leadership, and a collaborative platform for driving positive industry change.

Islamic Treasury Sukuk Auction for April 2025 Attracts Bids Worth AED 6.12Billion

Islamic Treasury Sukuk Auction for April 2025 Attracts Bids Worth AED 6.12Billion
Islamic Treasury Sukuk Auction for April 2025 Attracts Bids Worth AED 6.12Billion
  • Oversubscription of 5.6 times.
  • Yield to Maturity (YTM) of 3.83% and 3.93% for May 2027 and September 2029 tranches, with spreads of up to 5 and flat basis points, respectively, over comparable US Treasuries.

The Ministry of Finance (MoF), in its capacity as the issuer and in collaboration with the Central Bank of the UAE (CBUAE) as the issuing and payment agent, successfully completed the auction of UAE Dirham-denominated Islamic Treasury Sukuk (T-Sukuk) amounting to AED 1.1 billion. This issuance forms part of the T-Sukuk issuance program for the year 2025, as published on the MoF’s official website.

The auction attracted robust demand from eight primary dealers across both tranches maturing in May 2027 and September 2029. The total bids received reached AED 6.12 billion, reflecting an oversubscription rate of 5.6 times, underscoring the strong confidence of investors in the UAE’s creditworthiness and Islamic finance framework.

The auction results highlighted competitive, market-driven pricing with a Yield to Maturity (YTM) of 3.83% for the May 2027 tranche and 3.93% for the September 2029 tranche. These yields represent a tight spread of 5 and flat basis points, respectively, above comparable US Treasuries at the time of issuance.

The Islamic T-Sukuk program plays a vital role in supporting the development of the UAE’s dirham-denominated yield curve, offering secure investment instruments for a wide range of investors. Furthermore, it reinforces the local debt capital market, contributes to the development of the broader investment landscape, and supports the UAE’s long-term economic sustainability and growth objectives.

For more information, please visit https://mof.gov.ae/federal-debt-management-office/.

Saudi Arabia ranks 15th globally for AI research papers, Global AI Competitiveness Index

Saudi Arabia ranks 15th globally for AI research papers, Global AI Competitiveness Index
Saudi Arabia ranks 15th globally for AI research papers, Global AI Competitiveness Index

Saudi Arabia has emerged as a key player in the global AI research landscape, ranking 15th globally in the number of AI research publications for 2025, according to the latest Global AI Competitiveness Index

The report is available for viewing at https://link.iff.org.cn/IFFAICIREP2EN.

The Index evaluates countries on the quantity and quality of their AI research, and measures factors such as the number of AI publications and their impact in academic journals. 

The study, which analysed more than two million Al-related scientific research papers and Al invention patents from countries around the globe, is a collaborative effort between the International Finance Forum (IFF) and Deep Knowledge Group (DKG). The IFF is a non-profit, non-governmental organization founded in October 2003 by G20 countries and international organizations including the United Nations, the World Bank, and the International Monetary Fund. DKG is a leading global think tank specializing in AI research and innovation, focusing on fostering advancements in technology, healthcare, and other strategic industries.

The report highlights the Kingdom’s remarkable contribution with 29,639 AI publications, a figure that underscores its growing position as an AI research hub, with over 823 AI publications per million people.

This achievement positions Saudi Arabia ahead of several well-established players such as the Netherlands, Singapore, Russia, Switzerland, and Sweden in the realm of AI research output. As the nation continues to focus on advancing AI technologies, the ranking highlights the progress made by Saudi Arabia in fostering a robust research ecosystem.

Dmitry Kaminskiy, General Partner at Deep Knowledge Group stated: “Saudi Arabia’s ranking aligns with the Kingdom’s Vision 2030 objectives, reinforcing the country’s commitment to developing a sustainable, diversified knowledge-based economy. With AI being a central pillar in the nation’s development plans, the findings of our report pave the way for continued excellence and leadership in the field.”

“Saudi Arabia’s AI research output is a testament to the country’s commitment to becoming a leader in technology and innovation. The Kingdom’s strategic investments in AI infrastructure and talent development are already yielding impressive results, setting the stage for further advancements,” Kaminskiy added.

As the Kingdom continues to increase its investments in AI research, it is poised to further enhance its position in the global AI landscape, contributing to both technological innovation and economic development.

According to the report, Mainland China has become the region with the greatest total number of Al papers globally at 769,000, a 696% rise over the past 10 years. Japan and South Korea entered the global top 10, demonstrating East Asia’s contribution to global Al research.

SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA’s Media and Advertising Ecosystem

SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA’s Media and Advertising Ecosystem
SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA’s Media and Advertising Ecosystem
  • Partnership with Phi Advertising enhances Out-of-Home (OOH) advertising by combining Phi and SMS assets, offering diversified across the MENA region.
  • Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS’s dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions.

SRMG, the MENA region’s largest integrated media group, and Naif Alrajhi Investment, a leading Saudi investment firm with a diversified portfolio and a track record of leading portfolio companies in the media sector regionally, today announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi’s Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing.

The agreement brings together SRMG’s newly launched SRMG Media Solutions (SMS), a next generation data-driven advertising entity representing a portfolio of renowned brands including Asharq Al-Awsat, Asharq News and Asharq Business with Bloomberg, Arab News, Hia Magazine and Thmanya, with Naif Alrajhi Investment’s diversified assets.

Through the partnership, Phi, a key player in the Middle East’s Out-of-Home (OOH) advertising sector, offering a dynamic range of solutions from traditional billboards to cutting-edge digital displays, will amplify its reach, supported by SMS’s cross-platform content distribution across digital, social, TV, and print channels.

Moreover, Veyron Marketing, a leading player in Saudi Arabia’s advertising industry, renowned for its innovative marketing solutions and robust media planning and buying capabilities, will gain access to SRMG Media Solutions’ (SMS) dynamic portfolio of advertising offerings, including innovative digital formats, branded content, and experiential advertising.

The partnership is underpinned by a shared vision to foster innovation, expand digital capabilities, and unlock new commercial opportunities for both parties. Together, SMS and Veyron bring a deep understanding of the Saudi market, further strengthened by SRMG’s extensive global reach enabling them to drive long-term value for advertisers.

SRMG CEO Jomana R. Alrashid stated, “This partnership is a convergence of vision, impact and capability. By uniting Phi’s comprehensive presence and Veyron’s operational expertise, combined with SRMG Media Solutions’ services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.”

Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, commented, “This partnership reflects our shared commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By partnering with SRMG and SRMG Media Solutions with our own assets, we are positioning brands to engage with audiences in new and meaningful ways. The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, which allows us to offer unique, high impact opportunities that go beyond traditional media. This Partnership not only leverages the incredible growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally.”

The partnership underscores SRMG’s expansion through SMS, which leverages a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. This, coupled with Naif Alrajhi Investment’s diversified portfolio, positions the parternships to drive economic growth and redefine regional advertising standards.

For brands seeking to leverage this partnership, visit https://srmgms.com/ or contact partner@srmgms.com.