The Narrative PR Summit 2025 returns from April 7th–9th in Soma Bay, Red Sea, bringing together government leaders, industry experts, and creative pioneers to explore Egypt’s potential in tourism, investment, and sports. Held under the patronage of key ministries, this premier nation-branding event will feature distinguished speakers, including Sir Mohamed Mansour, Dr. Khaled El Enany, Rawya Mansour, Azza Fahmy, Youssra, and more.
A key highlight this year is the launch of the Storytellers Award, recognizing emerging digital creators who capture Egypt’s evolving identity through film, photography, and multimedia storytelling. The award aims to celebrate podcasters, influencers, and content creators who present a dynamic and modern image of Egypt.
Founded by Lamia Kamel in 2016, the Narrative Summit has been at the forefront of nation branding, merging Egypt’s rich heritage with a forward-thinking vision. The 2025 edition seeks to position Egypt as a global destination and investment hub, fostering innovation and international collaboration.
