e& successfully wrapped up its participation at GITEX Global 2023, attracting visitors, decision-makers, technology experts and the media to its stand with a wide array of innovative use cases across mobility, retail, healthcare, manufacturing, aviation, and oil and gas reflecting this year’s theme ‘Accelerating Innovation.
It focused on showcasing e&’s collective efforts in driving progress to create a better tomorrow. It was about showcasing cutting-edge technologies and their potential to transform industries, stimulate creativity, encourage collaboration, attract innovation enthusiasts and celebrate success stories.
At GITEX this year e& took a major step in electric mobility in UAE with the soft launch of ‘Charge&Go’. It will be strategically placed nationwide to offer users a dependable, affordable, and easily accessible charging solution. The initiative aligns us with transformative goals such as the Emirates Net Zero 20502 and the Dubai Integrated Energy Strategy (DIES) 2030.
Another major announcement at the global technology event was the launch of ‘EASE’ (Etisalat by e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI utilising ground-breaking technologies to empower customers to seamlessly purchase etisalat by e& products and services.
The autonomous store will bring the future of retail to UAE with its combination of Artificial Intelligence (AI), machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines. Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time; this heightened level of convenience and speed contributes to an improved overall customer experience.
5G: Setting new milestones
This GITEX etisalat by e& has moved to the next stage of 5G with the Stand Alone network becoming available for all mobile users. For the first time, mobile users will be able to use a complete Stand Alone 5G network providing access to higher uplink speeds, improved device battery life, faster connectivity to the network. These benefits can support new applications, including rich Voice over New Radio (VoNR) and Video over New Radio (ViNR) calling experience beyond an over-the-top (OTT) solution.
This was followed by the successful 5G SA service launch for Fixed Wireless Users (FWA) at the start of 2023, giving consumers the access to a reliable nationwide standalone network allowing for seamless voice and data services across the country.
Another major global milestone was the 5G downlink speed of more than 13 Gbps, continuing to push performance with this major advancement in the 5G network maintaining UAE position as the fastest mobile nation in the world.
Strategic partnerships and thought leadership
This event was successful on various fronts, e& forged meaningful partnerships but also took the stage as thought leaders in the industry. As a testament to its commitment to innovation and collaboration e& and its business verticals signed MoUs with key stakeholders, solidifying dedication to shaping the future of technology.
These mainly included etisalat by e& partnering with government entities like NAFIS as part of their initiative to hire and empower Emiratis in the country, and and others like Dubai Police, Cyber Security Council and TAMM (Abu Dhabi Government Services) among others.
With the Cyber Security Council there was also a graduation ceremony held for a special security programme conducted in partnership with etisalat by e&. With the Ministry of Education e& signed a strategic partnership to foster the advancement of technology education. e& also unveiled its alliance with World Government Summit, stepping into the spotlight as the event’s headline partner.
Its new electric utility business ‘Charge&Go’ signed MoUs with leading entities in the private sector making sure they strike the right partnerships and the new stations installed across the country after the main launch later in the year.
Groundbreaking innovation
From global concept cars in autonomous, to designs and innovations that integrate intelligent connectivity solutions, emphasised e&’s commitment to shaping the future of mobility. The future of air travel was on display with ‘Autoflight’, an innovative sustainable airtaxi and the Mercedes-Benz VISION EQXX and VISION One-Eleven Concept Car were perfect examples of the future of transportation. In robotics, there were humanoids, also solutions for industries like ‘Macademic’ and a friendly robot ‘Mirokai’ with mobility solutions for the healthcare sector as well. Each business vertical under e& had a focus on the pavilion, etisalat by e& highlig
