The Dubai Business Women Council (DBWC) unleashes a report following its
inaugural Industry-Specific Roundtable meeting, an innovative initiative honing in on
pivotal economic sectors.
The report dissects opportunities, hurdles, and growth trajectories within the
dynamic realms of media and marketing. It provides strategic insights into leveraging
cutting-edge media and marketing tools to propel unprecedented development in
these crucial sectors.
Council members, representing the media and marketing sector, engaged in robust
discussions, dissecting the reality, prospects, and challenges gripping the industry.
The outcome? Various innovative solutions and recommendations engineered to
catapult the sector's competitiveness to unparalleled heights.
Participants identified and grappled with increased competition, dynamic shifts in
consumer behaviors, budget constraints, and the looming influence of artificial
intelligence shaping the future of communication. The report doesn't shy away from
addressing the talent acquisition and retention hurdles that the industry confronts
head-on.
Despite concerns about the credibility of certain social media influencers, the report
unapologetically underscores their vital role in Dubai's expansive marketing and
media landscape. Discussions emphasized the transformative role of influencers,
emphasizing the critical need for alignment with a company's brand and values.
Looking ahead, the Dubai Business Women Council remains committed to its series
of dynamic roundtable discussions. The upcoming session, which will be held in
November, will turn the spotlight on the financial services sector, followed by
another session about the technology sector to be held next January.
These roundtable discussions are emblematic of DBWC's broader initiatives to
educate, inform, and empower businesswomen, entrepreneurs, and professionals in
the business community, elevating awareness on topics designed to foster business
development and market analysis skills.
Established in 2002, under the umbrella of the Dubai Chamber of Commerce,
the Dubai Business Women Council is the UAE’s leading platform for the
personal and professional development of business women in the Emirate of
Dubai. It aims to support businesswomen and entrepreneurs taking their first
steps in the world of business. The Council plays a vital role in enhancing the
contribution of businesswomen to the country's economy and promoting
economic development in all sectors of the business community.
