King Salman International Airport Development Company – a PIF company – today officially unveiled the brand identity for King Salman International Airport (KSIA), This marks a key milestone in the journey to deliver one of the world’s most advanced and ambitious aviation projects.
Launched under the tagline “Your Journey ..Your Destination.” the new brand reflects KSIA’s commitment to transforming the experience through innovation, sustainability, and passenger–first design. As the future gateway to Riyadh and a centerpiece of Saudi Arabia’s Vision 2030.
On this occasion, Marco Mejia, Acting CEO of KSIADC, emphasized that the brand reveal marks a pivotal moment in the company’s journey to build a next–generation airport. The focus is on innovation, advanced digital infrastructure, and seamless integration with the city of Riyadh – positioning KSIA not just as a transit point, but as a unique destination in its own right.
The brand launch marks a new chapter in the airport journey, as development gains momentum and preparations advance for several key public-facing milestones. Rooted in four brand values – Humanly Driven, Effortlessly Simple, Timelessly Innovative, and Distinctively Local – the KSIA identity speaks to the project’s ambition to redefine how airports serve travelers and communities.
KSIA will span 57 km², featuring six runways and nine passenger terminals, and is projected to accommodate over 100 million passengers and two million tons of cargo annually by 2030. Economically, the airport is expected to contribute around SR27 billion per year to Saudi Arabia’s non-oil GDP. Its commercial zones and advanced logistics facilities will support regional growth and strengthen the Kingdom’s position as a global hub for tourism, business, and investment.
As a wholly owned company of the Public Investment Fund (PIF), King Salman International Airport Development Company is leading the project’s execution with a mandate to deliver international standards of excellence in design, technology, and environmental performance.
