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EFG Hermes Completes Advisory on USD 163 Million IPO of Alpha Data on the Abu Dhabi Securities Exchange

By
شمس سيف
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EFG Hermes Completes Advisory on USD 163 Million IPO of Alpha Data on the Abu Dhabi Securities Exchange
EFG Hermes Completes Advisory on USD 163 Million IPO of Alpha Data on the Abu Dhabi Securities Exchange

EFG Hermes, an EFG Holding company and the leading investment bank in the Middle East and North Africa (MENA), announced today that its investment banking division successfully completed its advisory on the USD 163 million initial public offering (IPO) of Alpha Data, one of the leading digital transformation providers & system integrators in the UAE, on the Abu Dhabi Securities Exchange (ADX).

Alpha Data offered a total of 40% of its total issued share capital through the sale of 400 million existing ordinary shares at AED 1.5 per share, implying a market capitalization of AED 1,500 million (USD 408 million).

The IPO captured the attention of local, regional, and international investors, with the total book seeing double-digit oversubscription levels. The company began trading today under the ticker ALPHADATA.

Karim Meleka, Co-Head of Investment Banking at EFG Hermes, added, “The successful completion of Alpha Data’s IPO underscores the growing investor appetite for tech-driven businesses in the region and highlights Abu Dhabi’s increasing prominence as a hub for innovative companies seeking to scale. The strong demand from a diverse investor base reflects the market’s confidence in Alpha Data’s resilient business model and long-term growth prospects. Our ability to attract robust local, regional and international interest for this offering reaffirms EFG Hermes’ leading position in executing landmark transactions that connect high-potential enterprises with strategic capital, further contributing to the dynamic evolution of regional capital markets.”

Established in 1981, Alpha Data is one of the leading digital transformation and system integration services providers in the United Arab Emirates. Alpha Data and its subsidiaries operate across three key business verticals. The “Solutions” segment, delivering tailored IT solutions by integrating advanced technologies to meet customer needs, and working together closely with its main vendors. The “Services” segment, offering a comprehensive range of ICT services to support clients in the implementation and management of IT infrastructure. Lastly, the “Talent” segment, delivering specialized IT personnel to meet the growing demand for skilled professionals, including tailored recruitment with a focus on Emiratization, providing flexible contract talent through RAAS (Recruitment as a Service), as well as headhunting candidates for permanent roles through its Permanent Staffing Service.

This transaction represents a significant achievement for EFG Hermes in the GCC equity capital markets (ECM), further solidifying its position as the top-ranked firm in ECM for 2024 by the London Stock Exchange Group (LSEG). Building on its recent successes, including the landmark Aramco Follow-on Offering and two Accelerated Bookbuild Offerings for ADNOC Drilling, EFG Hermes has demonstrated its expertise in delivering rapid and efficient execution. The latest milestone is the successful completion of a USD 2.84 billion marketed offering of ADNOC Gas shares on behalf of ADNOC.

EFG Hermes acted as a Joint Global Coordinator and Joint Bookrunner on the transaction.

ALTA REAL ESTATE DEVELOPMENT AND MAISON MARGIELA ANNOUNCE PARTNERSHIP FOR THE WORLD’S FIRST RESIDENCES IN DUBAI

By
شمس سيف
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ALTA REAL ESTATE DEVELOPMENT AND MAISON MARGIELA ANNOUNCE PARTNERSHIP FOR THE WORLD’S FIRST RESIDENCES IN DUBAI
ALTA REAL ESTATE DEVELOPMENT AND MAISON MARGIELA ANNOUNCE PARTNERSHIP FOR THE WORLD’S FIRST RESIDENCES IN DUBAI

Alta Real Estate Development has partnered with the iconic Parisian fashion house Maison Margiela to create the brand’s first residences, an innovative concept set to transform boutique living in Dubai. This exclusive collection of 24 bespoke units will take shape in one of the city’s most prestigious locations (to be announced), embodying the maison’s signature aesthetic, reimagining boutique living and offering residents a space defined by creativity and individuality.

This landmark partnership unites Maison Margiela’s unconventional expression and nonconformity with Alta’s expertise in crafting extraordinary living spaces. Designed as a refined extension of the Maison’sdistinctive design codes, delivering exceptional privacy, elegance, and innovation. Each residence seamlessly blends high fashion with architectural mastery, offering a lifestyle characterized by exquisite craftsmanship.

“As a developer, our vision is to collaborate with the world’s most influential brands to create unparalleled living experiences,” said Abdulla Al Tayer, Managing Director of Alta Real Estate Development. “Partnering with Maison Margiela allows us to push the boundaries of design and redefine luxury living in Dubai. These residences will be a testament to creativity, craftsmanship, and individuality.”

This collaboration is part of Alta’s broader vision to integrate global icons into the fabric of luxury living. Together, Alta Real Estate Development and Maison Margiela will set the stage tomerge the brand’s forward-thinking design ethos with the timeless purity of architectural form.

Jahez Delivers 50% Net Income Growth and Strong Expansion Across All Verticals And Geographies In 2024

By
شمس سيف
-
Jahez Delivers 50% Net Income Growth and Strong Expansion Across All Verticals And Geographies In 2024
Jahez Delivers 50% Net Income Growth and Strong Expansion Across All Verticals And Geographies In 2024

Jahez International Company for Information System Technology (“Jahez”, or the “Group”, 6017 on the Saudi Exchange’s TASI– Main Market), announces its financial results for the full year of 2024. The Group recorded all-time high profitability and record total orders, while growing market share in all verticals and across all regions including KSA and non-KSA.

Ghassab Bin Salman Bin Mandeel, CEO of Jahez Group, said:

“2024 was a defining year for Jahez Group, marked by record profitability, sustained growth, and our successful transition to the Main Market of the Saudi Exchange (TASI).
In a growing total addressable market, we pursued our expansion in the on-demand services across our core platforms. In Saudi Arabia, we grew our operations, and we continued to captured market share especially outside the central region. In parallel, our operations in Kuwait and Bahrain and in the new verticals are scaling rapidly, reinforcing Jahez’s ability to create and deliver value across diverse markets.
As we enter 2025, we remain focused on sustainable and profitable growth while strategically investing in our ecosystem. We are diversifying our revenue streams by further integrating and expanding our offerings beyond food delivery, creating more seamless experiences for our users and partners while investing in our logistic capabilities. With an expanding market and an unwavering commitment to innovation and customer obsession, Jahez Group is solidifying its leadership across Saudi Arabia, Kuwait, and Bahrain. Through our ecosystem, we are delivering convenience, reliability, and exceptional service to our users and merchants.”

Key Highlights 2024
  • GMV up 28.5% YoY to 6.5 billion (2023: 5.1 billion), with GMV in non-KSA geographies up 2.9x, while KSA platforms grew by 20.4% YoY.
  • Net Revenue up 24.3% YoY to 2.2 billion (2023 1.8 billion), driven by record full-year total orders exceeding 106 million, higher average order value, and a higher take-rate.
  • Net Income Attributable to the Shareholders of the Parent Company grew 50.0 % YoY to 187.9 million (2023: 125.3 million)
  • Adj. EBITDA of 250 million, exceeding 2024 guidance, and representing 11.3% of Net Revenue, (2023: 181 million, 10.2% of Net Revenue).

DP WORLD AND MAWANI INAUGURATE SAR 3 BILLION STATE-OF-THE-ART TERMINAL IN JEDDAH

By
Sahfy Sahfy
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DP WORLD AND MAWANI INAUGURATE SAR 3 BILLION STATE-OF-THE-ART TERMINAL IN JEDDAH
DP WORLD AND MAWANI INAUGURATE SAR 3 BILLION STATE-OF-THE-ART TERMINAL IN JEDDAH

DP World and Saudi Ports Authority (Mawani) have unveiled the new state-of-the-art South Container Terminal at Jeddah Islamic Port, marking a major milestone in DP World’s SAR 3 billion ($800 million) expansion and development programme to upgrade the terminal and enhance Saudi Arabia’s position as a leading global trade hub. 

The three-year project has transformed South Container Terminal into one of the region’s most advanced and sustainable container terminals, while also more than doubling the capacity from 1.8 million twenty-foot equivalent units (TEUs) to 4 million TEUs. The expansion paves the way for a future capacity of 5 million TEUs, with additional ship-to-shore equipment to be deployed as demand grows. 

Since becoming DP World’s first concession outside the UAE in 1999, the Jeddah terminal has played a crucial role in regional trade. This latest expansion, under a 30-year Build-Operate-Transfer (BOT) agreement, cements Jeddah’s status as a critical trade gateway and supports Saudi Arabia’s Vision 2030 goals of boosting trade connectivity and economic diversification. 

An official ceremony was held to mark the opening, attended by Saudi Minister of Transport and Logistic Services, His Excellency Eng. Saleh bin Nasser Al-Jasser; DP World Group Chairman and CEO, His Excellency Sultan Ahmed bin Sulayem; Abdulla Bin Damithan, CEO and Managing Director of DP World GCC; other senior representatives from DP World and Mawani, government entities, and key customers. 

His Excellency Sultan Ahmed bin Sulayem, Group Chairman and CEO of DP World, said, “Today marks a significant milestone in our long-term strategic investment in Jeddah Islamic Port. This expansion builds on our 25-year legacy in Jeddah and reinforces our commitment to driving trade growth in the region.  With this modernised terminal, we are enhancing efficiency, improving supply chain resilience and creating new trade opportunities for the Kingdom and beyond for decades to come.”

Efficiency & Sustainability at its Heart

The terminal’s modernisation integrates advanced automation and digitalisation to improve operational efficiency. Smart systems will slash gate transaction times — from two minutes to just 10 seconds — supported by IoT-enabled cargo tracking and AI-powered cargo tallying for precise record keeping. 

Automated and electrified yard cranes have also been introduced, along with an expanded fleet of quay cranes that will grow from 14 to 17 by the end of 2025, reaching 22 as the terminal scales up to 5 million TEUs.  

Due to the surging demand for perishable cargo such as food and pharmaceuticals, the terminal’s capacity for refrigerated containers (reefers) has been expanded from 1,200 to 2,340, ensuring optimal conditions for temperature-sensitive shipments. DP World is also developing a state-of-the-art facility for inspecting up to 75 reefers at one time —the biggest such port-centric facility in the Kingdom. 

The terminal spans a total quay length of 2,150 metres, including a deep-water quay with an 18-metre depth, capable of accommodating up to five ultra-large container vessels simultaneously. 

In line with its global sustainability strategy, DP World is implementing initiatives to reduce CO₂ emissions at South Container Terminal by 50% in the next five years. Measures include the electrification of yard cranes and trucks, solar panel installations, exploration of floating solar platforms, along with green building designs and water recycling systems. These efforts will significantly cut emissions, enhance air quality and establish DP World’s Jeddah terminal as a model for sustainable port operations. 

Adjacent to the terminal, DP World is investing in the 415,000 square metre Jeddah Logistics Park, the largest integrated facility of its kind in the Kingdom, which will offer state-of-the-art warehousing, distribution and freight forwarding services, further strengthening Jeddah’s position as a key hub connecting trade routes across Asia, Africa and Europe. Integrated with the terminal, Jeddah Logistics Park will streamline cargo transfers and enhance efficiency, with completion scheduled for Q2 2026.

Tanmiah Food Company Signswith Griffith Foods to Drive Halal Culinary Excellence Across the Middle East

By
Sahfy Sahfy
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Tanmiah Food Company Signs MoU with Griffith Foods to Drive Halal Culinary Excellence Across the Middle East
Tanmiah Food Company Signs MoU with Griffith Foods to Drive Halal Culinary Excellence Across the Middle East

Tanmiah Food Company (“Tanmiah”, “TFC” or the “Company”, 2281 on the Saudi Exchange), established in 1962, one of the Middle East’s leading providers of fresh poultry, processed proteins, animal feed, health products and restaurants operator, today announced the signing of a Memorandum of Understanding (MoU) with Griffith Foods (“Griffith”), a global product development and production company specializing in customized food ingredient solutions.

This collaboration will diversify Tanmiah Food Company product portfolio, expand regional distribution, and advance the Kingdom’s Vision 2030 objectives of food security and self-sufficiency, in addition to driving sustainability across the supply chain.

The collaboration sets the stage for a supply agreement aimed at strengthening product availability and supporting growth in targeted market segments. Both companies will engage in discussions to align key aspects of the contract, and innovative strategies that leverage Griffith Foods’ expertise in food product development and ingredient systems and Tanmiah’s strong regional market presence. In addition to the supply agreement, the two companies will explore the establishment of a joint venture in Saudi Arabia. This partnership will focus on expanding the market reach by identifying new growth opportunities and developing a comprehensive business strategy to enhance operations and product development capabilities. A key element of this initiative will be the establishment of a state-of-the-art R&D center in Saudi Arabia, dedicated to food innovation, product formulation and the development of healthier, more sustainable food solutions tailored to regional and global markets.

Recognizing the increasing demand for halal food solutions and halal ingredients, as highlighted recently in the Makkah Halal Forum 2025, Tanmiah and Griffith Foods will collaborate to build a strong halal brand in Saudi Arabia and beyond. This initiative will combine Griffith Foods’ global product development capabilities with Tanmiah’s well-established local manufacturing operations to enhance halal food offerings and drive leadership in this growing market segment.

To support these strategic initiatives, the companies will assess the feasibility of establishing the first of its kind facility in KSA dedicated to producing 100% halal ingredients, catering to the GCC market.

His Excellency Amr Al-Dabbagh, the Chairman of Tanmiah Food Company, commented:

“Tanmiah’s strategic partnership with Griffith Foods is indeed a milestone in our journey, that is aligned to our goals of redefining culinary excellence in the Middle East. By integrating Griffith Foods’ century-old expertise in product development and innovation with our regional capabilities, we are looking to empower food manufacturers across MENA to create halal, nutritious, authentic, healthy, and sustainable recipes that cater to unique regional tastes. We are excited about this critical collaboration and its role in complementing our wide range of high-quality Halal products and in supporting Vision 2030’s objectives of food security, economic growth, and environmental stewardship.”

Brian Griffith, Chairman of Griffith Foods, added:

“Griffith Foods is strongly committed to helping customers create better products – and a better, more sustainable world, and our partnership with Tanmiah exemplifies this core objective. By joining hands with one of the region’s largest food manufacturers, we are looking forward to bringing new flavors and ingredients conforming to the Halal standard of KSA to the Middle East’s evolving food landscape. This collaboration aligns with our aspirations of partnering to create sustainable food system networks, developing nutritious and sustainable food products and creating new markets to serve the underserved. We look forward to contributing to Saudi Arabia’s vision for a sustainable future, while empowering local food businesses to thrive.

EFG Finance Announces Strategic Divestment from PayTabs Egypt to Optimize Operational Efficiency

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Sahfy Sahfy
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EFG Finance Announces Strategic Divestment from PayTabs Egypt to Optimize Operational Efficiency
EFG Finance Announces Strategic Divestment from PayTabs Egypt to Optimize Operational Efficiency

EFG Finance, an EFG Holding company and its non-bank financial institution’s arm, has announced its strategic divestment from PayTabs Egypt as part of its ongoing initiative to streamline operations and achieve greater efficiencies across its portfolio. EFG Finance will sell its 51% stake in PayTabs Egypt to PayTabs Global for an undisclosed amount, which is not expected to have a material impact on the Group’s financial position.

Aladdin ElAfifi, CEO of EFG Finance
Aladdin ElAfifi, CEO of EFG Finance

Aladdin ElAfifi, CEO of EFG Finance, commented: “Our divestment from PayTabs Egypt represents a strategic step in refining our operational focus. By reallocating resources from non-core assets, we enhance our ability to drive sustainable growth and innovation in key areas. This decision aligns with our long-term strategic objectives and commitment to delivering value to our stakeholders.”

EFG Finance will continue to explore opportunities that align with its mission of providing innovative financial solutions in a dynamic market environment. The vertical remains dedicated to focusing its efforts on delivering comprehensive financial services to clients, both individuals and businesses of all sizes. By prioritizing innovation and adaptability, EFG Finance aims to equip its clients with the tools and solutions they need to thrive in an ever-changing economic landscape. This commitment to excellence ensures that EFG Finance will consistently offer tailored and cutting-edge financial products that support growth and success.

A British Father Faces the Tragedy of His Missing Children Amid Authorities’ Indifference

By
Sahfy Sahfy
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A British Father Faces the Tragedy of His Missing Children Amid Authorities’ Indifference
A British Father Faces the Tragedy of His Missing Children Amid Authorities’ Indifference

Adam Abraham, 38, has been living a relentless nightmare for more than seven months, desperately searching for his two children who vanished on July 31 last year after their mother cut all contact and disappeared without a trace.

Born in London and a fashion business owner, Adam had separated from his former partner, Trinidad-born Cheri King, ten years ago, yet they maintained an amicable relationship for the sake of their children, 13-year-old Haris and 11-year-old Maya. The children lived with their mother in Kew, southwest London, during the week and spent weekends and school holidays with their father and his new wife Emily at their home in Richmond.

The children maintained daily phone contact with their father and paternal grandmother until July 31, when Adam found their phones switched off. After days of unsuccessful attempts to reach them or their mother, he went to their home in Kew only to find it completely empty, with no sign of their whereabouts.

Adam immediately began searching for his children, only to discover that Cheri had not contacted any family or friends for weeks and had been struggling with depression before her disappearance. When he reached out to their school, he was shocked to learn that they had been withdrawn without his knowledge.

Despite filing reports with the police and social services, he was repeatedly met with the same response: since he does not have legal custody, authorities are unable to provide him with any information, leaving him feeling helpless in the face of bureaucracy that prevents him from even confirming their safety.

Speaking about his ordeal, Adam said:
“Every day without my children is a living nightmare. I feel lost, helpless, and completely broken, not knowing if they are safe, if they are scared, or if they even understand what’s happening. The thought of Haris and Maya being taken away from everything they know, without warning, without a choice, haunts me. I can’t begin to imagine how confused and afraid they must feel, and it kills me that I can’t be there to protect them. No parent should ever have to go through this—fighting just to know if their children are okay while those in power turn a blind eye. The justice system is failing us, and I am desperate for answers before it’s too late.”

Adam is now making an urgent appeal to the authorities to help locate his children or at least confirm their safety, as he finds himself in a desperate situation with no official support, lost in uncertainty and fear.

Will the authorities step in to end this father’s anguish, or will bureaucracy continue to stand in the way of a man simply searching for his children?

Trump’s tariff Tuesday is here: investors must act now

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Sahfy Sahfy
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Trump’s tariffs Tuesday is here and the levies are reshaping the global investment landscape in real time, warns the CEO of one of the world’s largest independent financial advisory and asset management organizations.

Nigel Green of deVere Group is weighing in as the US imposes sweeping 25% tariffs on Canada and Mexico, an additional 10% on Chinese imports, and a looming threat against the European Union, and as markets brace for increased volatility.

These are not theoretical concerns—they’re immediate, transformative forces that demand action from investors who seek to stay ahead,” he says.

Inflation is set to surge as the cost of everyday goods rises, squeezing corporate margins and reshaping supply chains across industries.

Forecasts from deVere Group indicate that inflation in the US could climb by as much as 2.1%, “putting pressure on the Federal Reserve to maintain a more hawkish stance for longer than markets had anticipated,” notes the deVere Group chief executive.

Investors must reassess their positioning in light of these developments.

This isn’t a time to sit on the sidelines. An expected tariff-fuelled inflationary environment demands strategic asset allocation, and those who act now will be better placed to turn volatility into opportunity.

The market implications are vast. The US dollar, often buoyed by trade tensions, is likely to maintain resilience as investors flock to perceived safety.

Commodities, already in high demand, could experience further price surges, benefiting energy and industrial sectors.

Meanwhile, domestic manufacturing stocks stand to gain as supply chains adjust to new tariff realities.

At the same time, businesses reliant on imports face rising costs, forcing either a margin squeeze or price increases for consumers.

Tech, retail, and automotive sectors will need to navigate this environment carefully. Those who take a proactive approach—securing exposure to companies with strong pricing power or tapping into alternative markets—will be best positioned to thrive.

The additional 10% tariff on Chinese goods compounds existing economic frictions, amplifying costs for industries that rely on China’s vast manufacturing infrastructure.

From Asia to Europe, Latin America to Africa, and beyond, businesses and investors must anticipate and adjust to a world where supply chain recalibrations are no longer optional, but essential.

He continues: As inflationary pressures are likely to mount, global portfolios must adapt.

Sectors that thrive in such an environment—commodities, energy, and industrials—are poised for strong performance.

Companies that can pass on costs without eroding demand will outshine competitors struggling to maintain margins.

Investors who are selective and strategic will capture outsized gains. Those who hesitate risk being left behind.

Beyond equities, alternative assets come into sharper focus. Hard assets, inflation-hedged investments, and emerging market opportunities tied to evolving trade flows could present significant upside.

Nigel Green concludes: “These tariffs are a pivotal shift in global economic policy with immediate and potentially lasting consequences.

Investors who recognize the opportunity now, who take decisive action rather than reacting after the facts, will be the ones who are likely to stand to benefit most in this new era of trade and market recalibration.

ECONOMIC AND GEOPOLITICAL RISKS BOOST OUTSOURCING AS FIRMS LOOK TO SPECIALISTS TO HELP NAVIGATE THE CURRENT ENVIRONMENT

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Sahfy Sahfy
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Economic and geopolitical risks are boosting outsourcing and prompting companies to widen their investment focus, new global research* from Ocorian, the specialist global provider of services to financial institutions, asset managers, corporates and high net worth individuals shows.

More than half (52%) of major companies, asset managers working in alternative investments, family offices and wealth managers questioned in the study say they have already increased their areas of focus for investments to mitigate economic and geopolitical risks while nearly half (49%) say they have outsourced more to third parties to benefit from experts who have the knowledge and scale to deal with the ever changing landscape.

The research across the European Union, UK, US, Canada, South Africa, Asia and the Middle East which also included senior executives at capital markets companies and professional services providers found 60% plan to increase outsourcing more generally over the next 18 months. Whilst around half (48%) say they plan to increase investment in their businesses over the period with a third (34%) planning to increase M&A activity and 23% planning to diversify into new geographies or sectors.

The study sounded a note of caution with 26% planning to decrease their levels of investment and M&A activities, showing that sentiment is still divided amongst firms.

Senior executives at major companies and asset managers working in alternative investments believe the banking sector will be most positively affected by the results of recent elections around the world. Around 71% say the sector will benefit while 51% say the insurance sector will be positively affected.

The industrial goods and services sector is also seen as a beneficiary of recent election results with 51% saying it will be positively affected. The oil and gas sector is seen as the least likely to benefit – just 18% questioned believe it will be positively affected.

Charlotte Cruickshank, Global Head of Onboarding and Solutions at Ocorian said: “Rising geopolitical and economic tensions have posed problems for companies worldwide to solve and key to that has been seeking support from third party specialists and diversifying their investment focus.

“It is clear that outsourcing of more operations and working with more specialist third parties will continue to trend over the next 18 months as companies look to ensure they are protected as much as possible from the latest economic and geopolitical issues which have a significant impact on decision making.”

Ocorian’s newly launched Global Asset Monitor provides further in-depth insights into how public and private markets are evolving, highlighting key investment trends shaping the financial landscape. With private assets growing nearly three times as fast as public assets over the past 15 years, the report explores how investors are adapting their strategies in response.

Ocorian is a global leader in fund administration, capital markets, corporate and fiduciary services. Ocorian helps its clients solve complex problems so they can optimise investment performance and build their competitive advantage.

In Partnership with Abu Dhabi Customs: Al Masaood Sets Best Practice Example in Supply Chain & Logistics Operations to visiting High Profile Hong Kong Delegation

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Sahfy Sahfy
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In Partnership with Abu Dhabi Customs: Al Masaood Sets Best Practice Example in Supply Chain & Logistics Operations to visiting High Profile Hong Kong Delegation
In Partnership with Abu Dhabi Customs: Al Masaood Sets Best Practice Example in Supply Chain & Logistics Operations to visiting High Profile Hong Kong Delegation

For the third consecutive year, Al Masaood Group, prominent Abu Dhabi conglomerate, hosted a high-profile delegation from Hong Kong in partnership with UAE Customs, Abu Dhabi Customs and Federal Tax Authority. The visit highlighted Al Masaood Group’s model of excellence in implementing management and logistics systems within the AEO framework.

The delegation’s visit provided an in-depth exploration of the Group’s operations, offering them a clear view of the company’s streamlined supply chain and rigorous logistics and safety protocols. It included a guided tour of Al Masaood Automobiles’ recently revamped facility and warehouse, providing first-hand insights into the Group’s storage methods and shipment handling procedures, as well as the company’s strategic contributions to Abu Dhabi’s economy. 

Al Masaood obtained AEO certification in 2021 – a significant milestone for the Group, achieved through meticulous efforts and commitment to excellence. The process involved meeting rigorous security and compliance requirements, intensive evaluations, and close interactions with Abu Dhabi Customs to ensure adherence with international standards. Commenting on this, Ahmed Salmeen, Chief Executive Government Affairs, Al Masaood Group, said: “Achieving the AEO certification has been transformative for Al Masaood. As a strategic player in the international trade ecosystem, being AEO-certified optimises our operational efficiency, thus strengthening our supply chain security and solidifying our international partnerships.”

Today, Al Masaood stands as a global trade player with leading international brands. Being a certified AEO operator allows the Group to enhance operational efficiencies, strengthen supply chain security, and solidify global trade partnerships. It also enables the company to foster a culture of trust, reliability, and security with its trade partners. These all align with Al Masaood’s efforts to support the UAE’s economic landscape while unlocking new opportunities and collaborations.

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