{"id":9709,"date":"2025-09-30T08:19:52","date_gmt":"2025-09-30T05:19:52","guid":{"rendered":"https:\/\/sahfy.net\/news\/?p=9709"},"modified":"2025-09-30T08:19:52","modified_gmt":"2025-09-30T05:19:52","slug":"adnoc-distribution-unveils-refreshed-oasis-by-adnoc-brand-for-the-uaes-most-popular-convenience-store","status":"publish","type":"post","link":"https:\/\/sahfy.net\/news\/?p=9709&lang=en","title":{"rendered":"ADNOC DISTRIBUTION UNVEILS REFRESHED\u00a0 \u2018OASIS BY ADNOC\u2019 BRAND FOR THE UAE\u2019S MOST\u00a0 POPULAR CONVENIENCE STORE\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400\">ADNOC Distribution (ISIN: AEA006101017) (Symbol:\u00a0 ADNOCDIST), the UAE\u2019s largest fuel and convenience retailer with more than 50 years of heritage,\u00a0 today unveiled \u2018Oasis by ADNOC,\u2019 a comprehensive re-launch of its iconic ADNOC Oasis\u00a0 convenience brand. The transformation introduces a refreshed brand identity along with a premium\u00a0 \u2018On-the-Gourmet\u2019 concept, reinforcing the company\u2019s commitment to quality, innovation, and\u00a0 elevated customer experience. This strategic move strengthens ADNOC Distribution\u2019s leadership in\u00a0 the UAE\u2019s convenience and mobility retail landscape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">ADNOC Oasis, an iconic Emirati institution, serves millions of customers annually across its\u00a0 expanding network of 379 locations in the UAE, as well as in Egypt and Saudi Arabia. As the UAE\u2019s\u00a0 largest locally grown specialty coffee chain by footprint, it is renowned for its high-quality, on-the go dining experience, earning top marks from customers, with 81% rating its coffee as the best in\u00a0 the UAE in a recent survey.\u00a0<\/span><\/p>\n<p><b>Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said<\/b><span style=\"font-weight: 400\">: \u201cADNOC Oasis has been a firm\u00a0 fixture in the communities we have served for decades. With the launch of \u2018Oasis by ADNOC,\u2019 we are\u00a0 refining what we do best \u2014 delivering quality, variety, and accessibility \u2014 while staying true to our\u00a0 Emirati identity. This refreshed identity reflects a renewed promise to create welcoming spaces for\u00a0 the moments that connect people.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The refreshed identity modernizes the Oasis brand while honoring its Emirati roots. Central to this\u00a0 update is the introduction of the \u2018On-the-Gourmet\u2019 concept, designed to meet rising customer\u00a0 demand for premium, on-the-go food and beverage offerings. By blending high quality with speed\u00a0 and convenience, the concept reinforces \u2018Oasis by ADNOC\u2019s position as the UAE\u2019s go-to destination\u00a0 for accessible gourmet dining.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The updated menu features an expanded beverage selection, including revamped Barista coffee\u00a0 blends, ceremonial-grade matcha, and protein shakes, alongside new food options such as healthy\u00a0 wraps, fresh salads, and gourmet sandwiches. Signature favorites like gourmet hotdogs and\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-9711\" src=\"http:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-300x200.jpg\" alt=\"\" width=\"408\" height=\"272\" srcset=\"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-300x200.jpg 300w, https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-768x512.jpg 768w, https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-630x420.jpg 630w, https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-640x427.jpg 640w, https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1-681x454.jpg 681w, https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/09\/OASIS_Photo_1-1.jpg 1000w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/p>\n<p><span style=\"font-weight: 400\">ADNOC Classification: Need-To-Know\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">artisanal pizza remain, offering something for every taste. Reflecting its commitment to local talent\u00a0 and industry, \u2018Oasis by ADNOC\u2019 also champions Emirati entrepreneurs by featuring UAE-made\u00a0 products, locally sourced ingredients, and homegrown F&amp;B brands across its stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The brand refresh comes amid strong momentum in ADNOC Distribution\u2019s non-fuel retail\u00a0 (NFR) business. In H1 2025, NFR gross profit increased by 15%, daily non-fuel transactions\u00a0 rose by 11%, and convenience store gross profit grew by 21%, driven by higher transaction\u00a0 volumes, improved conversion rates, and an expanded product range. Premium offerings,\u00a0 including barista-prepared beverages, saw a 25% year-on-year increase in daily sales,\u00a0 reflecting the success of new menu innovations and enhanced customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The launch is fully aligned with ADNOC Distribution\u2019s 2024\u20132028 growth strategy, which aims to\u00a0 grow non-fuel transactions by 50% and position ADNOC service stations as top-tier convenience\u00a0 destinations. It also opens the door to expanding \u2018Oasis by ADNOC\u2019 locations beyond fuel stations.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADNOC Distribution (ISIN: AEA006101017) (Symbol:\u00a0 ADNOCDIST), the UAE\u2019s largest fuel and convenience retailer with more than 50 years of heritage,\u00a0 today unveiled \u2018Oasis by ADNOC,\u2019 a comprehensive re-launch of its iconic ADNOC Oasis\u00a0 convenience brand. The transformation introduces a refreshed brand identity along with a premium\u00a0 \u2018On-the-Gourmet\u2019 concept, reinforcing the company\u2019s commitment to quality, innovation, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[91,39,130,43,87,15,119,3716],"tags":[26678,26674,26680,26682,26686,26676,26684,26690,26688,2258,2828,606,13698,4828,1228,365],"class_list":["post-9709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arab-countries-en","category-business-economy-en","category-featured-en","category-finance-investment-en","category-gcc-en","category-press-releases","category-success-stories","category-uae","tag-abudhabi","tag-adnocdistribution","tag-conveniencestores","tag-foodandbeverage","tag-nonfuelretail","tag-oasisbyadnoc","tag-onthegourmet","tag-pressrelease","tag-successstories","tag-adnoc","tag-business","tag-economy","tag-eng-bader-saeed-al-lamki","tag-innovation","tag-retail","tag-uae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADNOC DISTRIBUTION UNVEILS REFRESHED\u00a0 \u2018OASIS BY ADNOC\u2019 BRAND FOR THE UAE\u2019S MOST\u00a0 POPULAR CONVENIENCE STORE\u00a0 - sahfy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sahfy.net\/news\/?p=9709&lang=en\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADNOC DISTRIBUTION UNVEILS REFRESHED\u00a0 \u2018OASIS BY ADNOC\u2019 BRAND FOR THE UAE\u2019S MOST\u00a0 POPULAR CONVENIENCE STORE\u00a0 - sahfy\" \/>\n<meta property=\"og:description\" content=\"ADNOC Distribution (ISIN: AEA006101017) (Symbol:\u00a0 ADNOCDIST), the UAE\u2019s largest fuel and convenience retailer with more than 50 years of heritage,\u00a0 today unveiled \u2018Oasis by ADNOC,\u2019 a comprehensive re-launch of its iconic ADNOC Oasis\u00a0 convenience brand. 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