{"id":6765,"date":"2025-04-23T17:08:35","date_gmt":"2025-04-23T15:08:35","guid":{"rendered":"https:\/\/sahfy.net\/news\/?p=6765"},"modified":"2025-04-23T17:08:35","modified_gmt":"2025-04-23T15:08:35","slug":"srmg-and-naif-alrajhi-investment-announce-a-strategic-partnership-to-advance-menas-media-and-advertising-ecosystem","status":"publish","type":"post","link":"https:\/\/sahfy.net\/news\/?p=6765&lang=en","title":{"rendered":"SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA\u2019s Media and Advertising Ecosystem"},"content":{"rendered":"<ul>\n<li dir=\"LTR\">Partnership with Phi\u00a0<span lang=\"EN-US\">Advertising\u00a0<\/span>enhances Out-of-Home (OOH) advertising by combining Phi and SMS assets, offering diversified across the MENA region.<\/li>\n<li>Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS\u2019s dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions.<\/li>\n<\/ul>\n<p dir=\"LTR\">SRMG, the MENA region\u2019s largest integrated media group, and Naif Alrajhi Investment, a leading Saudi investment firm with a diversified portfolio and a track record of leading portfolio companies in the media sector regionally, today announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi\u2019s Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing.<\/p>\n<p dir=\"LTR\">The agreement brings together SRMG\u2019s newly launched SRMG Media Solutions (SMS), a next generation data-driven advertising entity representing a portfolio of renowned brands including Asharq Al-Awsat,<span lang=\"EN-US\">\u00a0Asharq News and Asharq Business with Bloomberg,<\/span>\u00a0Arab News,\u00a0<span lang=\"EN-US\">Hia Magazine\u00a0<\/span>and Thmanya, with Naif Alrajhi Investment\u2019<span lang=\"EN-US\">s<\/span><span lang=\"EN-US\">\u00a0<\/span>diversified assets.<\/p>\n<p dir=\"LTR\">Through the partnership, Phi, a key player in the Middle East\u2019s Out-of-Home (OOH) advertising sector, offering a dynamic range of solutions from traditional billboards to cutting-edge digital displays, will amplify its reach, supported by SMS\u2019s cross-platform content distribution across digital, social, TV, and print channels.<\/p>\n<p dir=\"LTR\">Moreover, Veyron Marketing, a leading player in Saudi Arabia\u2019s advertising industry, renowned for its innovative marketing solutions and robust media planning and buying capabilities, will gain access to SRMG Media Solutions\u2019 (SMS) dynamic portfolio of advertising offerings, including innovative digital formats, branded content, and experiential advertising.<\/p>\n<p dir=\"LTR\">The partnership is underpinned by a shared vision to foster innovation, expand digital capabilities, and unlock new commercial opportunities for both parties. Together, SMS and Veyron bring a deep understanding of the Saudi market, further strengthened by SRMG\u2019s extensive global reach enabling them to drive long-term value for advertisers.<\/p>\n<p dir=\"LTR\">SRMG CEO Jomana R. Alrashid stated, \u201cThis partnership is a convergence of vision, impact and capability. By uniting Phi\u2019s comprehensive presence and Veyron\u2019s operational expertise, combined with SRMG Media Solutions\u2019 services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.\u201d<\/p>\n<p dir=\"LTR\">Naif Saleh Alrajhi, Chairman &amp; CEO of Naif Alrajhi Investment, commented, &#8220;This partnership reflects our shared commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By partnering with SRMG and SRMG Media Solutions with our own assets, we are positioning brands to engage with audiences in new and meaningful ways. The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, which allows us to offer unique, high impact opportunities that go beyond traditional media. This Partnership not only leverages the incredible growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally.&#8221;<\/p>\n<p dir=\"LTR\">The partnership underscores SRMG\u2019s expansion through SMS, which leverages a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. This, coupled with Naif Alrajhi<span lang=\"EN-US\">\u00a0Investment<\/span>\u2019s diversified portfolio, positions the parternships to drive economic growth and redefine regional advertising standards.<\/p>\n<p dir=\"LTR\">For brands seeking to leverage this partnership, visit\u00a0<a href=\"https:\/\/srmgms.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/srmgms.com\/&amp;source=gmail&amp;ust=1745506616489000&amp;usg=AOvVaw0Hb1Sry4EPni_HyCzTmze9\">https:\/\/srmgms.com\/<\/a>\u00a0or contact\u00a0<a href=\"mailto:partner@srmgms.com\" target=\"_blank\" rel=\"noopener\">partner@srmgms.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnership with Phi\u00a0Advertising\u00a0enhances Out-of-Home (OOH) advertising by combining Phi and SMS assets, offering diversified across the MENA region. Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS\u2019s dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions. SRMG, the MENA region\u2019s largest integrated media group, and Naif [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[91,130,43,87,111,15,3714],"tags":[16284,16242,16276,16252,16248,16250,4139,16302,16230,16288,16274,16280,16264,16246,3812,16278,16262,16228,16258,16306,16286,4351,16290,16232,16300,16282,6151,16254,16310,16294,4828,16296,16308,16270,16304,16240,16234,16272,4269,367,16236,16224,6547,16222,16268,16298,16314,596,220,16238,13694,11002,3114,16244,1976,16256,16260,16312,16266,16292,16226],"class_list":{"0":"post-6765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-arab-countries-en","8":"category-featured-en","9":"category-finance-investment-en","10":"category-gcc-en","11":"category-mou-partnerships-en","12":"category-press-releases","13":"category-saudi","14":"tag-advertisers","15":"tag-advertising-industries","16":"tag-advertising-offerings","17":"tag-arab-news","18":"tag-asharq-al-awsat","19":"tag-asharq-business-with-bloomberg","20":"tag-asharq-news","21":"tag-audiences","22":"tag-branded-content","23":"tag-brands","24":"tag-buying-capabilities","25":"tag-commercial-opportunities","26":"tag-cross-platform-content-distribution","27":"tag-data-driven-advertising","28":"tag-digital","29":"tag-digital-capabilities","30":"tag-digital-displays","31":"tag-digital-formats","32":"tag-diversified-assets","33":"tag-diversified-portfolio","34":"tag-dynamic-ecosystem","36":"tag-engage-audiences","37":"tag-experiential-advertising","38":"tag-global-advertisers","39":"tag-global-reach","41":"tag-hia-magazine","42":"tag-high-impact-opportunities","43":"tag-impact","44":"tag-innovation","45":"tag-innovative-advertising-solutions","46":"tag-key-sectors","47":"tag-marketing-solutions","48":"tag-meaningful-ways","49":"tag-media","50":"tag-media-group","51":"tag-media-planning","52":"tag-mena-region","53":"tag-middle-east","54":"tag-naif-alrajhi-investment","55":"tag-out-of-home-ooh-advertising","56":"tag-partnership","57":"tag-phi-advertising","58":"tag-print-channels","59":"tag-regional-advertisers","60":"tag-regional-advertising-standards","61":"tag-riyadh","62":"tag-saudi-arabia","63":"tag-saudi-investment-firm","64":"tag-saudi-market","65":"tag-social","66":"tag-srmg","67":"tag-srmg-media-solutions-sms","68":"tag-strategic-partnership","69":"tag-thmanya","70":"tag-traditional-billboards","71":"tag-traditional-media","72":"tag-tv","73":"tag-unmatched-relevance","74":"tag-veyron-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA\u2019s Media and Advertising Ecosystem - sahfy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sahfy.net\/news\/?p=6765&lang=en\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA\u2019s Media and Advertising Ecosystem - sahfy\" \/>\n<meta property=\"og:description\" content=\"Partnership with Phi\u00a0Advertising\u00a0enhances Out-of-Home (OOH) advertising by combining Phi and SMS assets, offering diversified across the MENA region. Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS\u2019s dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions. SRMG, the MENA region\u2019s largest integrated media group, and Naif [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sahfy.net\/news\/?p=6765&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"sahfy\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T15:08:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2025\/04\/download-46-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0634\u0645\u0633 \u0633\u064a\u0641\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0634\u0645\u0633 \u0633\u064a\u0641\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sahfy.net\/news\/?p=6765&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/sahfy.net\/news\/?p=6765&lang=en\"},\"author\":{\"name\":\"\u0634\u0645\u0633 \u0633\u064a\u0641\",\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/person\/91cd73583b1f7f4e783fef6ae28649a9\"},\"headline\":\"SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA\u2019s Media and Advertising Ecosystem\",\"datePublished\":\"2025-04-23T15:08:35+00:00\",\"dateModified\":\"2025-04-23T15:08:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sahfy.net\/news\/?p=6765&lang=en\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sahfy.net\/news\/#organization\"},\"keywords\":[\"advertisers\",\"advertising industries\",\"advertising offerings\",\"Arab News\",\"Asharq Al-Awsat\",\"Asharq Business with Bloomberg\",\"Asharq News\",\"audiences\",\"branded content\",\"brands\",\"buying capabilities\",\"commercial opportunities\",\"cross-platform content distribution\",\"data-driven advertising\",\"digital\",\"digital capabilities\",\"digital displays\",\"digital formats\",\"diversified assets\",\"diversified portfolio\",\"dynamic ecosystem\",\"Economic Growth\",\"engage audiences\",\"experiential advertising\",\"global advertisers\",\"global reach\",\"Growth\",\"Hia Magazine\",\"high impact opportunities\",\"impact\",\"Innovation\\\\\",\"innovative advertising solutions\",\"key sectors\",\"marketing solutions\",\"meaningful ways\",\"media\",\"media group\",\"media planning\",\"MENA Region\",\"Middle East\",\"Naif Alrajhi Investment\",\"Out-of-Home (OOH) advertising\",\"Partnership\",\"Phi Advertising\",\"print channels\",\"regional advertisers\",\"regional advertising standards\",\"Riyadh\",\"Saudi Arabia\",\"Saudi investment firm\",\"Saudi market\",\"Social\",\"SRMG\",\"SRMG Media Solutions (SMS)\",\"strategic partnership\",\"Thmanya\",\"traditional billboards\",\"traditional media\",\"TV\",\"unmatched relevance\",\"Veyron Marketing\"],\"articleSection\":[\"Arab countries\",\"Featured\",\"Finance &amp; 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