Diriyah, The City of Earth, and\u00a0the birthplace of the Kingdom of Saudi Arabia, projected to attract 50 million annual visits by the turn of the century,\u00a0is enhancing its tourism profile through strategic collaborations with luxury travel company Abercrombie & Kent and Saudi travel platform\u00a0Almosafer. These partnerships aim to elevate\u00a0Diriyah\u00a0as a premier global cultural and tourism destination.\u200b<\/p>\n
Under the agreements, signed\u00a0at WTM 2024 in London,\u00a0Diriyah\u00a0Company and its travel partners will collaborate to promote Diriyah, The City of Earth, as a leading destination for global travelers looking to immerse themselves in history, heritage, culture and luxury. The collaborations\u00a0will play a vital role in helping to attract and engage with growing numbers of domestic and international visitors as the mixed-use urban development comes to life over the coming years.<\/p>\n
Diriyah Company\u2019s travel trade agreements are designed to help position\u00a0Diriyah\u00a0as a must-visit destination on the global tourism map and a major part of Saudi Arabia\u2019s rapidly growing tourism market.<\/p>\n
Partnering with specialist agencies will help to further elevate\u00a0Diriyah\u2019s\u00a0status as a premier travel destination through strategic partnerships, joint marketing initiatives, and a deep understanding of tourist preferences and trends.\u00a0 It will lay the foundation for future lucrative commercial contracts, including the development of tourism products and commitments to mass travel from key source markets.\u200b<\/p>\n
Jerry Inzerillo, Group CEO of\u00a0<\/strong>Diriyah<\/strong>\u00a0Company<\/strong>, said: “We have ambitious plans for\u00a0Diriyah, \u201cThe City of Earth,\u201d to become a premier destination for visitors, seeking 50 million annual visits by 2030. However, we cannot achieve this alone. The travel trade agreements we have signed today with our partners Abercrombie & Kent and\u00a0Almosafer\u00a0will help inspire travelers from around the world to enjoy and celebrate what Diriyah has to offer through world-class experiences in hospitality, dining, retail, heritage, and entertainment.”\u200b<\/p>\n Diriyah\u00a0Company is participating in\u00a0WTM 2024 to provide the travel industry with an in-depth look at its transformation journey. With plans to develop 40 luxury hotels, the Royal Diriyah Opera House, and the 20,000 seat multi-purpose Diriyah Arena, among many other attractions, Diriyah is set to become one of the greatest gathering places in the world, situated on the outskirts of the capital city of Riyadh.<\/p>\n Since opening the UNESCO World heritage site of At-Turaif and the premium dining destination of Bujairi Terrace at the end of 2022, Diriyah has welcomed over two million visits and will open its first hotel \u2013 the 134-room Luxury Collection Bab Samhan later this year.<\/p>\n","protected":false},"excerpt":{"rendered":" Diriyah, The City of Earth, and\u00a0the birthplace of the Kingdom of Saudi Arabia, projected to attract 50 million annual visits by the turn of the century,\u00a0is enhancing its tourism profile through strategic collaborations with luxury travel company Abercrombie & Kent and Saudi travel platform\u00a0Almosafer. These partnerships aim to elevate\u00a0Diriyah\u00a0as a premier global cultural and tourism […]<\/p>\n","protected":false},"author":5,"featured_media":5199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[91,75,39,130,87,111,15,3714],"tags":[7195,7193,5480,7197,596,220,7199,7203,7201],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arab-countries-en","category-arts-and-culture-en","category-business-economy-en","category-featured-en","category-gcc-en","category-mou-partnerships-en","category-press-releases","category-saudi","tag-50-million-annual-visits","tag-diriyah","tag-london","tag-luxury-travel-company-abercrombie-kent","tag-riyadh","tag-saudi-arabia","tag-saudi-travel-platform-almosafer","tag-strategic-trade-travel-agreements","tag-wtm-2024"],"yoast_head":"\n