{"id":12950,"date":"2026-05-19T13:41:46","date_gmt":"2026-05-19T10:41:46","guid":{"rendered":"https:\/\/sahfy.net\/news\/?p=12950"},"modified":"2026-05-19T13:41:46","modified_gmt":"2026-05-19T10:41:46","slug":"playreplay-raises-12m-in-latest-round-eyes-middle-east-growth","status":"publish","type":"post","link":"https:\/\/sahfy.net\/news\/?p=12950&lang=en","title":{"rendered":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth"},"content":{"rendered":"

PlayReplay, an AI-powered intelligent court system for racquet sports, announced an investment from Alfv\u00e9n & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree.<\/span><\/p>\n

\"\" \"\"<\/p>\n

PlayReplay offers real-time electronic line calling (ELC), coaching tools, and analytics, enabling players to access advanced technology previously reserved for the highest professional tier. The technology is transformational, bringing fair play to tennis while making the game more data-driven and interactive. Players and federations worldwide appreciate the solution for its potential to drastically improve the sport and increase participation.<\/span><\/p>\n

The investment will support PlayReplay\u2019s continued international expansion and the further rollout of its technology across global markets. As part of this growth strategy, the company is also exploring an expansion into the Middle East, with Saudi Arabia, the UAE, Qatar, and Egypt identified as key markets.<\/span><\/p>\n

To support these efforts, PlayReplay is partnering with S\u00f6derhub as its local partner in the Middle East to support investment opportunities and partnerships with regional institutions.<\/span><\/p>\n

\u201cPlayReplay technology is already proven and making waves in markets such as the US and Canada. We believe the Middle East represents a strong long-term opportunity, where ambition, investment, and appetite for next-generation sports infrastructure are accelerating,\u201d said Magdy Shehata, Founder and CEO of S\u00f6derhub.<\/span><\/p>\n

The investment will also support PlayReplay\u2019s expansion into new sports and the further rollout of its technology across global clubs and federations.<\/span><\/p>\n

\u201cPlayReplay is one of the fastest-growing companies we\u2019ve invested in, operating in a massive market with more than 250,000 courts in the U.S. alone. Hans, Mattias, and the team have built impressive technology with strong execution, and we\u2019re excited to support them in the next phase of growth,\u201d says M\u00e5ns Alfv\u00e9n, Co-founder of Alfv\u00e9n & Didrikson.<\/span><\/p>\n

“This investment marks a significant milestone on our roadmap to redefine the tennis experience for every player on the planet. The strong interest from investors serves as proof of our product’s value and the traction we are gaining in the market. We are incredibly grateful for the resources, advice, and practical support that A&D has already provided, and we foresee a tremendously supportive collaboration,\u201d says Hans Lundstam, CEO and Co-founder of PlayReplay.<\/span><\/p>\n

\u201cSeeing the technology we\u2019ve built make a real difference for players, coaches, and federations is what drives us. This investment gives us the opportunity to bring that to many more courts and sports worldwide,\u201d adds Mattias Hanqvist, CPO and Co-founder of PlayReplay.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

PlayReplay, an AI-powered intelligent court system for racquet sports, announced an investment from Alfv\u00e9n & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree. PlayReplay offers real-time electronic line calling […]<\/p>\n","protected":false},"author":3,"featured_media":12951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[91,168,83,130,43,107,87,15,3718,3714,31,3716],"tags":[2712,2036,36736,28456,367,3572,36732,220,36734,36738,32704,36730,365],"class_list":["post-12950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arab-countries-en","category-country","category-egypt-en","category-featured-en","category-finance-investment-en","category-funding-round","category-gcc-en","category-press-releases","category-qatar","category-saudi","category-startups","category-uae","tag-ai","tag-egypt","tag-electronic-line-calling","tag-funding-round","tag-middle-east","tag-qatar","tag-racquet-sports","tag-saudi-arabia","tag-smart-courts","tag-sports-analytics","tag-startup-funding","tag-tennis","tag-uae"],"yoast_head":"\nPlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy\" \/>\n<meta property=\"og:description\" content=\"PlayReplay, an AI-powered intelligent court system for racquet sports, announced an investment from Alfv\u00e9n & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree. PlayReplay offers real-time electronic line calling […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\" \/>\n<meta property=\"og:site_name\" content=\"sahfy\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T10:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/sahfy.net\/news\/wp-content\/uploads\/2026\/05\/playreplay-Logo-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sahfy Sahfy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sahfy Sahfy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\"},\"author\":{\"name\":\"Sahfy Sahfy\",\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/person\/e010cfaee71765ed4f2af1e54f173967\"},\"headline\":\"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth\",\"datePublished\":\"2026-05-19T10:41:46+00:00\",\"dateModified\":\"2026-05-19T10:41:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sahfy.net\/news\/#organization\"},\"keywords\":[\"AI\",\"Egypt\",\"electronic line calling\",\"funding round\",\"Middle East\",\"Qatar\",\"racquet sports\",\"Saudi Arabia\",\"smart courts\",\"sports analytics\",\"Startup Funding\",\"tennis\",\"UAE\"],\"articleSection\":[\"Arab countries\",\"country\",\"Egypt\",\"Featured\",\"Finance & Investment\",\"Funding round\",\"GCC\",\"Press Releases\",\"Qatar\",\"Saudi Arabia\",\"Startups\",\"United Arab Emirates -UAE\"],\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sahfy.net\/news\/?p=12950&lang=en#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\",\"url\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\",\"name\":\"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy\",\"isPartOf\":{\"@id\":\"https:\/\/sahfy.net\/news\/#website\"},\"datePublished\":\"2026-05-19T10:41:46+00:00\",\"dateModified\":\"2026-05-19T10:41:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sahfy.net\/news\/?p=12950&lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sahfy.net\/news\/?p=12950&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\/\/sahfy.net\/news\/?page_id=106&lang=en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sahfy.net\/news\/#website\",\"url\":\"https:\/\/sahfy.net\/news\/\",\"name\":\"sahfy\",\"description\":\"Sahfy\",\"publisher\":{\"@id\":\"https:\/\/sahfy.net\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sahfy.net\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sahfy.net\/news\/#organization\",\"name\":\"Sahfy \u0645\u0648\u0642\u0639 \u0635\u062d\u0641\u064a\",\"url\":\"https:\/\/sahfy.net\/news\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2022\/09\/sahfy_icons.jpg\",\"contentUrl\":\"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2022\/09\/sahfy_icons.jpg\",\"width\":100,\"height\":100,\"caption\":\"Sahfy \u0645\u0648\u0642\u0639 \u0635\u062d\u0641\u064a\"},\"image\":{\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/person\/e010cfaee71765ed4f2af1e54f173967\",\"name\":\"Sahfy Sahfy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\/\/sahfy.net\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f96f5238ced2b123719b26947e5b84c13d2aa0f9b6d8cd90adaff866ceddd5e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f96f5238ced2b123719b26947e5b84c13d2aa0f9b6d8cd90adaff866ceddd5e1?s=96&d=mm&r=g\",\"caption\":\"Sahfy Sahfy\"},\"url\":\"https:\/\/sahfy.net\/news\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sahfy.net\/news\/?p=12950&lang=en","og_locale":"ar_AR","og_type":"article","og_title":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy","og_description":"PlayReplay, an AI-powered intelligent court system for racquet sports, announced an investment from Alfv\u00e9n & Didrikson (A&D). Leading this fundraise, A&D invests a total of USD 12 million alongside other investors, including Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital, and a fund managed by LionTree. PlayReplay offers real-time electronic line calling […]","og_url":"https:\/\/sahfy.net\/news\/?p=12950&lang=en","og_site_name":"sahfy","article_published_time":"2026-05-19T10:41:46+00:00","og_image":[{"width":1600,"height":311,"url":"http:\/\/sahfy.net\/news\/wp-content\/uploads\/2026\/05\/playreplay-Logo-1.jpeg","type":"image\/jpeg"}],"author":"Sahfy Sahfy","twitter_card":"summary_large_image","twitter_misc":{"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629":"Sahfy Sahfy","\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"4 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en#article","isPartOf":{"@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en"},"author":{"name":"Sahfy Sahfy","@id":"https:\/\/sahfy.net\/news\/#\/schema\/person\/e010cfaee71765ed4f2af1e54f173967"},"headline":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth","datePublished":"2026-05-19T10:41:46+00:00","dateModified":"2026-05-19T10:41:46+00:00","mainEntityOfPage":{"@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/sahfy.net\/news\/#organization"},"keywords":["AI","Egypt","electronic line calling","funding round","Middle East","Qatar","racquet sports","Saudi Arabia","smart courts","sports analytics","Startup Funding","tennis","UAE"],"articleSection":["Arab countries","country","Egypt","Featured","Finance & Investment","Funding round","GCC","Press Releases","Qatar","Saudi Arabia","Startups","United Arab Emirates -UAE"],"inLanguage":"ar","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sahfy.net\/news\/?p=12950&lang=en#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en","url":"https:\/\/sahfy.net\/news\/?p=12950&lang=en","name":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth - sahfy","isPartOf":{"@id":"https:\/\/sahfy.net\/news\/#website"},"datePublished":"2026-05-19T10:41:46+00:00","dateModified":"2026-05-19T10:41:46+00:00","breadcrumb":{"@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sahfy.net\/news\/?p=12950&lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sahfy.net\/news\/?p=12950&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/sahfy.net\/news\/?page_id=106&lang=en"},{"@type":"ListItem","position":2,"name":"PlayReplay Raises $12M in Latest Round, Eyes Middle East Growth"}]},{"@type":"WebSite","@id":"https:\/\/sahfy.net\/news\/#website","url":"https:\/\/sahfy.net\/news\/","name":"sahfy","description":"Sahfy","publisher":{"@id":"https:\/\/sahfy.net\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sahfy.net\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/sahfy.net\/news\/#organization","name":"Sahfy \u0645\u0648\u0642\u0639 \u0635\u062d\u0641\u064a","url":"https:\/\/sahfy.net\/news\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/sahfy.net\/news\/#\/schema\/logo\/image\/","url":"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2022\/09\/sahfy_icons.jpg","contentUrl":"https:\/\/sahfy.net\/news\/wp-content\/uploads\/2022\/09\/sahfy_icons.jpg","width":100,"height":100,"caption":"Sahfy \u0645\u0648\u0642\u0639 \u0635\u062d\u0641\u064a"},"image":{"@id":"https:\/\/sahfy.net\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sahfy.net\/news\/#\/schema\/person\/e010cfaee71765ed4f2af1e54f173967","name":"Sahfy Sahfy","image":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/sahfy.net\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f96f5238ced2b123719b26947e5b84c13d2aa0f9b6d8cd90adaff866ceddd5e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f96f5238ced2b123719b26947e5b84c13d2aa0f9b6d8cd90adaff866ceddd5e1?s=96&d=mm&r=g","caption":"Sahfy Sahfy"},"url":"https:\/\/sahfy.net\/news\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/posts\/12950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12950"}],"version-history":[{"count":1,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/posts\/12950\/revisions"}],"predecessor-version":[{"id":12952,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/posts\/12950\/revisions\/12952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=\/wp\/v2\/media\/12951"}],"wp:attachment":[{"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sahfy.net\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}