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The partnership will be activated through a series of branding, storytelling, and\u00a0<\/span>experiential touch-points across the season, with El Gouna featured prominently across\u00a0the training wear range worn by Aston Villa\u2019s men\u2019s first-team players and staff.\u00a0<\/span><\/p>\n El Gouna, the premium coastal town developed by Orascom Development in Egypt and one of the Middle East\u2019s most prominent Red Sea destinations, is internationally recognised for its world-class facilities and ongoing support of elite sport. Over the past 35 years, it has developed into a fully-integrated, year-round international community that spans over 50 nationalities, a significant portion of which is British. With its strategic positioning and distinct identity in the region, El Gouna is also positioned as an idyllic Red Sea gateway to the rest of Egypt.\u00a0<\/span><\/p>\n The partnership aligns Aston Villa with a destination known for innovation and quality of life, while expanding El Gouna\u2019s international audience and further strengthening its global sporting profile.<\/span><\/p>\n Aston Villa said: <\/span>\u201cWe are delighted to welcome El Gouna Red Sea as our official partner.\u00a0<\/span><\/i><\/p>\n This partnership brings together two brands that share a commitment to high performance, ambition and international growth.<\/span><\/p>\n El Gouna\u2019s unique positioning as a premium coastal and world-class sporting destination makes it a natural fit for Aston Villa as we continue to expand our global footprint.\u201d<\/span><\/p>\n El Gouna Red Sea said: <\/span>\u201cEl Gouna was conceived as a town built for longevity, where community, performance, and wellbeing shape everyday life. Partnering with Aston Villa reflects a shared belief in long-term thinking, strong identity, and the power of sport to connect people and cultures, creating a platform for meaningful international engagement beyond the pitch.\u201d<\/span><\/i><\/p>\n Designed for permanent living, El Gouna is 30 minutes from Hurghada International Airport, which is only a five-hour direct flight from the UK and Europe\u2019s major cities. The town\u2019s year-round warm climate and established sporting ecosystem support a lifestyle shaped around wellbeing, performance, and community.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0\u00a0 The partnership will be activated through a series of branding, storytelling, and\u00a0experiential touch-points across the season, with El Gouna featured prominently across\u00a0the training wear range worn by Aston Villa\u2019s men\u2019s first-team players and staff.\u00a0 El Gouna, the premium coastal town developed by Orascom Development in Egypt and one of the Middle East\u2019s most prominent […]<\/p>\n","protected":false},"author":3,"featured_media":12189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[91,168,83,130,87,111,15,71],"tags":[31771,31763,31767,31773,31775,31777,31765,31769],"class_list":["post-12184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arab-countries-en","category-country","category-egypt-en","category-featured-en","category-gcc-en","category-mou-partnerships-en","category-press-releases","category-sports","tag-avfc","tag-elgouna","tag-footballpartnership","tag-globalsports","tag-luxurydestination","tag-orascomdevelopment","tag-redsea","tag-sportssponsorship"],"yoast_head":"\n